Agritech Conference April 2022
Co-creating products and services for reducing information asymmetry farmers
Mr. Yasir Ashfaq, CEO PMIC, chaired a comprehensive session on “ Co-creating products and services for reducing information asymmetry farmers “ at the Agritech Conference & Webinar held on the 13th of April 2022.
Yasir highlighted the efforts of PMIC in promoting technology to enhance yields in the agriculture sector. He stated that PMIC has launched a challenge fund. The first round of challenge fund is focusing on accelerating access to finance and increasing the income of small farmers
He also informed that agriculture has huge potential in not only saving foreign exchange but reducing poverty therefore international development institutions and government should provide funds to pilot experiments and upscale various models. This could be implemented through a challenge fund similar to what PMIC is doing as part of research and development.